BRAND IDENTITY
WISE

CREATED AT RAGGED EDGE

Wise was launched 12 years ago to disrupt the financial status quo. Since then, they’ve changed how the world moves its money – making it faster, cheaper and fairer than the banks ever would. Over 16 million people and businesses now use Wise, but their ambitions are much bigger.

The challenge was to take Wise beyond money transfers and build a stand-out brand that connects to its global audience – individuals and businesses. Accounts with £100 or £100 million. Based anywhere from Chile to China. A brand for people who use money. Whoever they are, wherever they go.

The rebrand is driven by a single, universal idea – The World’s Money is for everyone, everywhere. It’s amplified by a bespoke headline typeface and a set of graphic tapestries referencing money from all over the world. 

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