Photo by Neil Bedford

Sano Genetics

Brand Identity

Sano is an online medical data platform aiming to make scientific research more efficient by improving the process of data accessibility. The platform is built with a strong ethical approach and emphasis of user empowerment, giving them full control of where and how their data is used.

The brand system is based on the fundamental aspect of transparency that is rooted in Sano's philosophy as a business. Transparent materials are also embedded within the graphic language of science - test tubes, Petri dishes etc. - the combination of this concept and the universally recognised double helix shape create a system that is elegant and unique, able to scale across different media.