CREATED AT HUGE INC.
Huge is an experience design and digital marketing agency. Founded in 1999, the business had successfully been expanding globally for over two decades, but a growing list of competitor agencies and a changing global market meant that Huge needed to reposition itself. The company was going through a business transformation to streamline its process and bring together its gloabal teams under one united approach; all of this meant it was a perfect time to evolve their brand.
The resulting new brand identity was built on a flexible system inspired by the letter H - a minimal yet powerful visual framework that positioned the partnership between Huge and its clients at the centre stage. Stripped away from unnecessary visual noise, the new brand was mature and understated with a touch of colour that hinted at their heritage.
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