Brand Identity

Ditto is the first vitamin on the market that actively changes with body chemistry. Unlike current personalized vitamin companies who use quizzes to create packets of vitamins of up to 7 capsules daily, Ditto recognizes that taking vitamins should fit into a busy lifestyle. In this manner, Ditto leverages actionable health markers in the body chemistry via its snapshot tests that are then tracked and monitored for impactful changes, all while keeping daily dosage to a single capsule.

Given the versatile nature of its product, Ditto needed an identity that had a scalable visual framework suited for personalisation and customisation. With that in mind, I designed a brand system based on nine core health indicators that work as a cohesive graphic language and tell the user their deficiencies by their symbol and size.