Brand Identity

Beryl, previously known as Blaze, is a London based technology and design start-up that creates innovative urban cycling products for city commuters. To mark a new stage in its business, the company decided to rename and needed a new brand image that was an evolution of their existing visual style.

The result was a brand identity inspired by their new name - Beryl, a precious green gemstone. This opened up a world of visual possibilities making new connections with the colour green and providing a solid framework that is based on the hexagonal structure of beryl crystals.