Riot Games // Brand Identity
Agency // DesignStudio
Role // Design & Art Direction

LCK is the Korean league of LoL (League of Legends), the world’s largest and most popular esports game. LCK has got a colossal history, but it wasn’t being told through their brand, which lacked confidence and unity. I worked on creating a brand that brought it to life, designing a system that celebrated LCK’s milestones and told their epic stories.

From broadcast visuals to a cohesive visual system and art direction the brand elements are simple, yet monumental, made to cut through the noise of esports and feel elevated above the rest. As the Senior Designer on the project I worked closely with the strategy and motion design teams overseeing the design output from start to final delivery.

You can watch the brand launch video in full glory here.