Beryl // Brand Identity
Agency // Point Studio
Role // Design & Art Direction

Beryl is a London-based technology and design start-up that creates innovative urban cycling products for city commuters. To mark a new stage in its business, the company needed a new brand image that was a refined evolution of their vision.

I worked on creating a brand identity inspired by the precious green gemstone beryl. This allowed to make new connections with the bright green colour and provided a solid framework for a grid system based on the hexagonal structure of beryl crystals.

RP_BERYL_01
Beryl-RP-014
RP_BERYL_07
Beryl-RP-010
RP_BERYL_10
Beryl-RP-001
RP_BERYL_06
RP_BERYL_13
Beryl-RP-004
Beryl-RP-006
Beryl-RP-007
RP_BERYL_23
RP_BERYL_21
Beryl-RP-013
Beryl-RP-008
RP_BERYL_22
RP_BERYL_24
RP_BERYL_12