Beryl // Brand Identity
Agency // Point Studio
Role // Design & Art Direction
Beryl is a London-based technology and design start-up that creates innovative urban cycling products for city commuters. To mark a new stage in its business, the company needed a new brand image that was a refined evolution of their vision.
I worked on creating a brand identity inspired by the precious green gemstone beryl. This allowed to make new connections with the bright green colour and provided a solid framework for a grid system based on the hexagonal structure of beryl crystals.